About Us

Pretty On The Inside is a beautiful bricks and mortar store located on the beautiful Far South Coast in Merimbula NSW. We carry amazing products and our customer base is loyal and love what we bring to them. We love our local customers and our visitors who shop here when they’re away on holidays. We decided it was time to bring our store into the online world!

Behind the brand is Simone Villarroel who had a wealth of experience in the retail, design and business arenas. Having worked for some of the big companies she recognised a gap for the possibility of a store with a curated selection of goods for people to see something different.

Our ethos is to provide a wide range of products for everyone to be able to love and have in their lives. We also believe it’s just as important to be Pretty On The Inside and Out!